Business-to-business (B2B) is the transaction between businesses involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to a business that is conducted between companies, rather than between a company and an individual consumer. With a well-planned e-commerce strategy, B2B sellers can tap into a huge audience of B2B buyers who are hungry for a convenient, straight forward shopping experience.
B2B e-commerce denotes online order transactions between businesses. Orders are processed digitally, buying efficiency is improved amongst wholesalers, manufacturers, distributors, retailers, and other types of B2B sellers. B2B e-commerce space is growing rapidly.
As the new generation comes to managerial and purchasing power age, their preferred method of purchasing (e-commerce) will surpass older processes. One of the best ways to make sure customers don’t go to a competitor is by building a long-term relationship with them.
That is why most of the B2B businesses are family-owned. Many B2B buying decisions, buyers are looking for a digital purchasing experience. With B2B customers and wholesalers, the possibility for custom orders is much higher. For the growth of business in 2020, it is very essential to build up strategies for the upliftment through marketing on various platforms and collaborating with Digital marketing agencies in Noida, Bangalore, etc.
Retaining customers in a business brand/company for a longer period is quite difficult. For any business that provides a product or service to customers, the act of finding, obtaining new customers, and retaining them is always going to be among its top priorities. The prime difference between companies that grow and those that don’t is customer retention. The more customers that you can keep and continue to sell to, the more likely you are to achieve your business goals.
Therefore, here are four ways of customer retention that will come into play when you are to gain the trust of the potential customers:
1. Liven Up Communication with Live Chat:
Interaction with the customers is very important to retain them and gain their trust in the brand. You can make it more fascinating by introducing live conversations with the customers. Real-time communication is the need of the hour. According to research, “95% of customers value high-quality and thorough customer support more than speed.”
Numerous businesses are investing in live chat software to leverage numerous benefits like :
a) 24×365 Availability-
Nowadays customers need not wait for hours to get a reply from the owners. With the help of live chat, businesses can allow users to fill in their queries. An excellent example of this is HipVan’s live chat feature.
b)Gather important information-
Live chatting also helps to collect necessary information about the customers like their email address, etc. You can approach new customers and re-target existing ones in a personalized and customized manner.
You can increase your chances of return visits and repeat users by investing a live chat software. You can know the likes and dislikes of customers.
2. Automate your Email Subscriber List:
We can prepare an email subscriber list due to the following reasons-
a) The number of email users is increasing day by day.
b) Email marketing often comes into play. You should automate your email system and introduce an organized email subscriber list.
c) Through mail, you can invite users to revisit your website, offer deals and discounts, inform users about new offerings, among other things.
Email marketing along with authentic information, magnificent graphics, sales play a major role in customer retention.
3. Re-Target Smarter to Boost Return Visitors:
Global ads have created a major impact in the field of marketing. You can boost your return visitors by leveraging the “Retarget” feature from Google Ads. There are several ways for targeting users, some of them are YouTube, mobile app, website, etc.
Google Ads re-targeting feature – with the right ads, at the right time, placed at the right place can drive the customers and even retain them.
4. Encourage Customer Feedback all the Way-
The feedback mechanism plays an effective role to interact with the potential as well as regular customers. It is indeed a great way to know the likes and dislikes of the clients. These features ensure trust, authenticity in the company.
Feedback theory allows users to give authentic reviews that help the brand to identify the needs of the customers.
Customer retention is the prior feature in today’s marketing. It not only gains the trust of the customers but also reaches out to potential customers.