Undoubtedly maximum of the business companies irrespective of their type of Industry and strength has been affected humongous due to the outbreak of COVID-19 pandemic. With the entire education sector coming close to a standstill, all dependent industries have suffered terribly.
Perhaps the most overwhelming challenge businesses are struggling with right now is the transition of their workforce to online platforms to implement the work from home strategy and ensure continuity of workflow.
Despite having requisite technological advancements, a major portion of the workforce is still not equipped enough to utilize the various advantages offered by such initiatives, mainly due to a lack of proper infrastructure and awareness amongst the employees.
Digital marketing is acquainted with several key steps, which are to be followed in order to fight against this pandemic. Some of the features are:
1. Focus on customer retention-
Customers have invested in the company. This is the time to develop communication strategies and marketing programs to maintain, build, and grow relationships with the customers. Revise current campaigns, implement significant revisions to reassure the customers, and rather focus on building trust in the brand.
The pandemic may have wiped out face to face meetings, but it certainly hasn’t removed customer engagement. By staying engaged, the company can develop an alternate way of revenue collection, sidewise it gains a significant advantage when businesses reopen physically. Accordingly, the company can send emails and post on social media to let the customers know that its open to business and might consider offering a special offer to entice them.
2. Revise new business development strategy–
The time is overdue to arm your sales reps with virtual tools such as video conferencing for normally in-person presentations and meetings. With video conferences in the comfort of your own home, the time saving is priceless.
If you have products or services that can be ordered online, it’s the perfect time to get e-commerce implemented or upgrade on the website. Your products and services will be displayed online. Your customers can place the order at any time. It will save much of the time if you deal with many repeated orders from existing customers. There are a growing number of Virtual Reality solutions for many industries.
3. Develop a delayed demand sales strategy-
One of the most powerful things you can do is maintain a strong presence on social media. Social ads with a targeted offer can help you connect and grow your online follower base, and build your lead pipeline. Engage with your leads by continually sending them valuable information. It’s crucial to arouse their interest so they will keep reading your messages and clicking your links.
Nurturing leads is not only about keeping in touch with them. It’s also an excellent opportunity to learn more about your prospect. When they’re ready to buy, you’ll be in a great position to get the sale.
4. Revise communications strategy-
The communications strategy will benefit from an intensive overhaul, including pulling out those marketing personas and re-imagining their world now. It is a great time to get in touch with your existing clients and ask about their concerns. It will help you to craft your communications strategy to attract new clients by positioning your brand as the solution to their problems.
5. Increase social media presence-
The increase we see in time that people are spending on social media now means you have an audience just waiting for something worth their time from you.
That’s why it’s a great time to add social media to your digital marketing strategies. You can show behind the scenes of your business. Or you can share stories about your business or your staff. This specific step introduces the impact of social media marketing in business.
Some of the easy ways to uplift your business using social media marketing are:
1. Join public groups in social media platforms-
We can join the public groups available on Facebook, WhatsApp, telegram, etc. on the specific products of the company to be marketed. We can post our business offers, posters in the group to enhance the number of customers.
2.Publicity through channels-
With the help of youtube, telegram we can open our channels and put up the offers, reviews from our customers on the products to install a positive impact amongst the people and gain their trust in the company.
It’s the prior time to introduce advertisements for the company by collaborating with several social media platforms. It is beneficial to invest an amount of money on the advertisements to safeguard the business from the prospects of COVID-19 Pandemic.
Thereby, there are definite short measures one should adopt to adjust the present crisis in order to protect their business from the downfall. Some of the significant points are:
- Removal of the ideal employees, who aren’t supporting the company in such a pandemic crisis.
- Provide flexibility to the efficient employees.
- Set up a pandemic framework of employees for performing all the vital business functions.
- Make sure that the company has sufficient working capital to ride out the crisis.
- Focus more on the markets that have been effective for you.
- Try to focus on the less expensive i.e. bottom-line products.
The world is fighting against the novel COVID-19 Pandemic which has left the customers and businesses in a dilapidated condition. But like any other things we shall overcome this time too without affecting the business if we are alert and adopt the above preventive measures.
So, Its time to stay alert, positive, and take the right decision.
Written by: Amartya Dey