content marketing Archives - Social Notebook

Quora Marketing Strategies to Boost Leads and Engagement?

July 4, 2020

by Amartya Dey with 12 Comments Content Marketing Digital Marketing

The prime aim of any business company or startup is the awareness amongst the customers regarding the products, services, and their engagement. If there is no engagement or interaction with the customers, this will certainly cause the downfall of the company, thereby no leads.

However, it is tough to gain the interest or engagement of the customers. Quora – for sales and traffic generation. As of September 2018, this platform has crossed the 300 million user mark. Before going to quora marketing, we must get a detailed idea regarding quora.

What is Quora?

In a simple way, Quora is a Question & Answers (Q&A) site. It is a worldwide website where questions are asked, answered, edited by the users. The answers are either factual or opinion. Its owner is from California, United States.

It was founded in June 2009 and the website was launched on 21st June 2010. Quora users can edit, suggest, clear doubts easily by asking or commenting on the posts of other users. In 2019, the website was visited by 300million people in a month. It can be used for Quora marketing purposes by connecting with customers worldwide.

It is a trustworthy source of knowledge and information. It is a beneficial platform for connecting potential users. It is indeed a great move to drive the audience with your answers, links towards your business company.

Why is Quora known as an important tool for generating traffic?

Quora serves as an essential pace for interaction with the target audience. It also helps in understanding the needs and queries of potential customers. Help better your brand value and increase traffic to your website by more than 65%. Quora turns out to be very useful in the enhancement of business promotions.

Steps to harness the power of quora:

1. Create a convincing profile-

The target of the quora profile of the business company should not be promoted only rather it should aim at increasing the credibility and answer queries of the public. It is necessary to create an authentic profile of the company so that the customers can gain a detailed idea of it.

2. Following the right topic-

By following the right topic we can reach directly to the target audience. Some of the credible steps to be followed are-

a) Type the relevant industrial topics in the search area.
b) Click on the desired result with the word “Topic” next to it. The above step will take you to the desired topic page after which you have to click on “Follow Topic”.
C) Quora will inform us about the relevant topics. Thereby, the more we answer, the more the chances of you engaging with your customers will increase.

3. Demonstrate expertise-

We can gain the trust of the audience by proving our expertise through the following methods-

a)Have a profile picture.
b) Write professionally.
C)Add a short description of our expertise.

4. Being Genuinely Helpful –

Answers should be vivid, up to the mark, and meet the requirements of the audience. It will certainly help in the awareness of the public regarding the brand.

5. Tracking Analytics-

Through the analytics dashboard, we can keep an eye on the number of views, reviews. To access the analytics dashboard you have to click on your profile image and subsequently click on “Stats” from the drop-down menu.

6. Contacting followers-

Quora restricts to a certain number of customers. However, we can break this chain by clicking on the “Followers” button of your profile page. Next decide whom you would like to ask a question, go to their profile and click on the “Ask Question” button to ask them a question.

7. Using trackback links-

Trackback links are Quora’s version of backlinks. What are backlinks? – They are links that link an external website to your website. Attaching trackback links to the answers can gradually upgrade the SEO ranking. Though, we should avoid unnecessary attachment of the trackback.

8. Sharing popular answers-

To gain the attention of the public, we must share our popular answers on social media platforms. To do this, click on “Answers” on the left-hand side which will show all our answers. From there we will get further options for sharing our answer and drive traffic to our website if a backlink is included.

What Are The Best 5 Tools For Checking Duplicate Content?

June 27, 2020

by Social Notebook with No Comment Content Marketing Digital Marketing

Duplicate content refers to the identical or similar contents that appear in more the one web page. It is a widespread problem nowadays for SEO (Search Engine Optimizer) because search engines avoid including similar web page answers, as they compromise user experience.

Regardless of whether plagiarised content on a site is accidental or the result of someone cheating blocks of text from web pages, it must be addressed and managed correctly.

It doesn’t matter if we manage a website for a small business or a large corporation; every site is vulnerable to the threat that duplicate content poses to SEO rankings. In some cases, Google can put a penalty on the duplicate content web pages.

When we talk about duplicate content, it’s important to note that it’s mostly an internal issue, as opposed to plagiarizing external content. It can affect digital marketing as well as social media marketing in several ways. Some of the prime factors are:

SEO ranking gets reduced, thereby a low approach to the customers.
Chances of getting penalized.
Decreased website traffic, sales, and leads.
Dissatisfied users who were looking to learn more about a topic, like a product and its features.

There are many online plagiarism checker tools available on the internet. Therefore, the top five best tools used for checking a duplicate content are cited below:

1. Duplichecker –

Duplichecker is a free tool available on the internet. It is the top-rated online plagiarism checker. It is easy to use. It generally avails three plagiarism checking options – firstly, we can copy/paste text; secondly, we can upload a file, and thirdly, we can enter the URL of the web page to check.

It checks the file/report thoroughly and finally provides a comprehensive plagiarism report sheet. If necessary, we can also print the result report. In case detected plagiarism percentage, unique percentage, and the related meaning percentage is shown; the content which is to be checked is put on the left column whereas the sites with similar contents are displayed in the right column.

2. Smallseotools –

Smallseotools or plagiarism checker is found to be the second-best tool for checking duplicate contents. The main difference between duplichecker.com and smallseotools.com is that smallseotools.com avails only two plagiarism checking options- firstly, we can copy/paste text, and secondly, we can enter the URL of the web page.

smallseotools plagiarism checker duplicate content

Though, if we want to skip the URL while searching for plagiarism, we can do that without any binding. The report provided by the tool contains plagiarism and a unique percentage and accordingly a sentence wise result.

The sentences in the report which are found plagiarized are red-flagged and a compare button is also provided which will display the site that possesses the same sentence. If necessary, we can print the report.

3. Plagiarism Detector –

This tool is known as the third best tool for checking duplicate contents. It has several options to check the plagiarism in the content that is by entering the URL of the web page, copy/paste text, and exclude URL.

We can also download the report. The result displayed has unique and plagiarism percentage indicators. The format of the result report has two columns. The entered text is presented in the left column whereas the plagiarized content sentences marked in red are displayed in the right column.

4. CopyScape –

CopyScape is the fourth free tool available on the internet to check plagiarism. It has only one option to check the duplicity which is done by entering the URL of the web page. It is highly beneficial for website managers.

We can check directly if the content of the URL matches with the other web pages or not. If any similar content is traced, it displays a report with highlighted sentences of the copied content.

5. Siteliner –

Siteliner.com is also a free tool available on the internet to check duplicity of the content. The features of Copyscape and site liner are alike because the site liner also checks the plagiarism by entering the URL of the web page.

The result report displays plagiarism of the top issues/ pages. Thereby the highlighted duplicate content is presented along with the percentage.

Thereby the highlighted duplicate content is presented along with the percentage.

Therefore, we should check the duplicity of the content with the help of the above-mentioned tools before posting it in our official web sites to maintain the SEO ranking, and receive a fruitful outcome from the company with the help of digital marketing or social media marketing.

Written by: Amartya Dey

Why writing is an obsession?

April 16, 2020

by Social Notebook with No Comment Content Marketing

1. You’re excessively aware of others’ attributes.

As essayists, we are so used to diving into the detail of the attributes of a character that we quickly remember them and know about them in genuine individuals. At the point when I meet somebody, all the descriptive words I would use to depict them on the page fly in my mind. From their physical depiction of how they act, this individual turns into a character in your brain.

2. Also, your environment.

We are exceptionally attentive with regards to our environment. Everything is a scene, a plot, a setting. We see things a great many people would neglect. We can depict things that a great many people wouldn’t put any words to.

3. You’re continually writing thoughts down.

Toward the finish of seven days, my pack is constantly loaded up with bits of paper, post-its, and whatever other arbitrary pieces that I can record a thought and stuff in my sack to audit later. Regardless of whether it’s a character name, plot thought, or even only a sentence, an essayist consistently makes a point to record their irregular eruption of imagination.

4. No piece is ever sufficient.

The authors will never be happy with their work. Like, ever. Regardless of whether they believe it’s adequate right now, they will consistently think back and locate a million things they wish they did any other way. When perusing my more established pieces, even from only a month prior, I flinch at my promise choice, my language structure use, my sentence structure. Regardless of whether individuals reveal to me how great a piece is, I don’t hear their commendations. I simply notice that I should’ve utilized fewer modifiers.

5. You read to stall.

On the off chance that I can’t consider what to expound on, I read. Some of the time it gives me thoughts, yet more often than not, it is only an approach to linger while as yet feeling profitable.

6. Composing causes you to traverse things.

For the individuals who are fixated on composing, they comprehend that it fills in as an instrument to get you through extreme occasions. Writing down your issues, contemplations, thoughts encourage you to open up and reach resolutions. It’s much the same as treatment. Expressing certain things for all to hear to an outsider abruptly causes you to acknowledge what you never would have if you kept them restrained inside. Composing keeps you mindful, and that makes it simpler while traversing hardships.

7. You have huge amounts of incomplete pieces.

I have an entire envelope on my PC loaded up with many incomplete stories, articles, thoughts, and so forth. Some I abandoned, some I stalled out, and others I’m attempting to allow sufficient opportunity to pass so I can think back and have an AHA minute. Will I finish any of them? Who knows! In any case, as an author, I will consistently have pieces that will never observe a completion.

8. You can take a shot at one sentence for quite a long time.

The creative cycle is a desolate and tiring one. However, nothing is more baffling than not having the option to move past a solitary sentence. We worry over word situation, word decision, accentuation, what will tail it. I will sit and change a similar sentence again and again until I can’t stand to peruse my own composing any longer.

9. One sentence can move you to tears.

If you cherish and value the specialty of composing, at that point you can be moved to tears by the magnificence of a basic sentence. The individuals who can control language, to state what individuals can’t figure out how to verbalize themselves, have an unfathomable ability, and when I see it in its most genuine fine art, I want to be moved. I can sit and peruse a line or a section and over because I am in wonderment at how they assembled those words to get such importance over.

10. You feel unfilled if you don’t compose.

I go somewhat insane if I don’t get the opportunity to compose each day. I feel isolated from myself. It fills in as an outlet, and in case I’m not utilizing it to communicate normally, I feel caught and void. Genuine journalists need to seep on the page every day to feel invigorated.

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This blog has been written by Ashmita Karva. She believes in weaving words to form the best
fabricated content.

Is Every Content Writer A Poet or Author?

April 10, 2020

by Social Notebook with No Comment Content Marketing Digital Marketing

You compose posts, articles, writes about a subject. Your motivation is to engage, illuminate, move the peruser. You compose books, you secretly compose short-stories and specialty contents. Content composing is centered around making a beneficial commitment with your crowd so—after some time—they’ll come to confide in your image and be keen on your item or administration.

Content composing incorporates blog entries, online life posts, messages, white papers, digital books, and other sharp materials that teach, engage, and educate your crowd about a given point. The best substance scholars are so stealth at narrating that they can compose many posts for your blog without referencing your image and still figure out how to pull in and convert possibilities.

Is Every Copywriter A Word Spinner?

Copywriting You compose duplicate, words, that convince individuals to accomplish something. You sell through the composed word. You compose messages, leaflets, direct mail advertisements, item depictions, factsheets, attempts to sell something.

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Probably the most notable advertising efforts on the planet came out of the skilled personalities of imaginative marketing specialists.

Copywriting is centered fundamentally around an immediate, transient objective with enormous returns: producing deals. So copywriting is normally the focal point of promotions, direct mail advertisements, deals messages, PPC greeting pages, and that’s only the tip of the iceberg.

A publicist is the sort of scribe who can make convincing features and CTAs to provoke customers to buy an item, buy into a help, plan a visit, or submit indispensable data for development, for example, an email address.

How Do We Differentiate It?

1. Tone:

With content composition, your tone must be legitimate and significant to the point you’re examining. Regardless of whether you choose to include amusingness, conclusion, or include debate, as long as you offer important data (that increases the value of the pursuer’s time) you’re all set.

With copywriting, your tone needs to make a need to keep moving and rapidly lead the peruser starting with one piece of the story then onto the next, tending to and relating to their agony focuses, and gradually assembling the fervor before presenting the arrangement.

2. Time:

You have the advantage of time as long as your substance offers a ton of significant as well as noteworthy data for your pursuers. Individuals would peruse 5k word long blog entries if they can tell (in the wake of skimming) that they will increase a ton from your post.

With copywriting, you realize individuals are in the thought and dynamic phase of the purchasing cycle. Ordinarily, they have different alternatives arranged. They’re simply flipping the coin, and see where it lands. Your duplicate should prevail upon them in the most limited time conceivable.

3. Subject Matter:

In content composition, the motivation behind your substance is to share the most significant and noteworthy data with the peruser. Consider it instructing them for nothing, frequently enough, so they’ll recall you (or your customer) as the go-to hotspot for more data on that topic.

With copywriting, your substance ought to persuade the peruser to make a move. The length can change from 1 sentence of microcopy to an entire deals page.

Clearly, content and copywriting frequently join on a page to make the correct outcomes. For instance, a CTA and microcopy toward the finish of a substance to lead the peruser further into your advertising channel.

A copywriter needs to sell through his words. A substance author needs to catch words to form a piece of work. Words are your best gadget while demonstrating your image on the web, Both copywriting and substance composing produces benefits for your business. The two of them help in the marking and advancement of your business.