The prime aim of any business company or startup is the awareness amongst the customers regarding the products, services, and their engagement. If there is no engagement or interaction with the customers, this will certainly cause the downfall of the company, thereby no leads.
However, it is tough to gain the interest or engagement of the customers. Quora – for sales and traffic generation. As of September 2018, this platform has crossed the 300 million user mark. Before going to quora marketing, we must get a detailed idea regarding quora.
What is Quora?
In a simple way, Quora is a Question & Answers (Q&A) site. It is a worldwide website where questions are asked, answered, edited by the users. The answers are either factual or opinion. Its owner is from California, United States.
It was founded in June 2009 and the website was launched on 21st June 2010. Quora users can edit, suggest, clear doubts easily by asking or commenting on the posts of other users. In 2019, the website was visited by 300million people in a month. It can be used for Quora marketing purposes by connecting with customers worldwide.
It is a trustworthy source of knowledge and information. It is a beneficial platform for connecting potential users. It is indeed a great move to drive the audience with your answers, links towards your business company.
Why is Quora known as an important tool for generating traffic?
Quora serves as an essential pace for interaction with the target audience. It also helps in understanding the needs and queries of potential customers. Help better your brand value and increase traffic to your website by more than 65%. Quora turns out to be very useful in the enhancement of business promotions.
Steps to harness the power of quora:
1. Create a convincing profile-
The target of the quora profile of the business company should not be promoted only rather it should aim at increasing the credibility and answer queries of the public. It is necessary to create an authentic profile of the company so that the customers can gain a detailed idea of it.
2. Following the right topic-
By following the right topic we can reach directly to the target audience. Some of the credible steps to be followed are-
a) Type the relevant industrial topics in the search area.
b) Click on the desired result with the word “Topic” next to it. The above step will take you to the desired topic page after which you have to click on “Follow Topic”.
C) Quora will inform us about the relevant topics. Thereby, the more we answer, the more the chances of you engaging with your customers will increase.
3. Demonstrate expertise-
We can gain the trust of the audience by proving our expertise through the following methods-
a)Have a profile picture.
b) Write professionally.
C)Add a short description of our expertise.
4. Being Genuinely Helpful –
Answers should be vivid, up to the mark, and meet the requirements of the audience. It will certainly help in the awareness of the public regarding the brand.
5. Tracking Analytics-
Through the analytics dashboard, we can keep an eye on the number of views, reviews. To access the analytics dashboard you have to click on your profile image and subsequently click on “Stats” from the drop-down menu.
6. Contacting followers-
Quora restricts to a certain number of customers. However, we can break this chain by clicking on the “Followers” button of your profile page. Next decide whom you would like to ask a question, go to their profile and click on the “Ask Question” button to ask them a question.
7. Using trackback links-
Trackback links are Quora’s version of backlinks. What are backlinks? – They are links that link an external website to your website. Attaching trackback links to the answers can gradually upgrade the SEO ranking. Though, we should avoid unnecessary attachment of the trackback.
8. Sharing popular answers-
To gain the attention of the public, we must share our popular answers on social media platforms. To do this, click on “Answers” on the left-hand side which will show all our answers. From there we will get further options for sharing our answer and drive traffic to our website if a backlink is included.