Video-Marketing-Trends-In-2020_-Move-Your-Business-Online-social notebook

Video Marketing Trends In 2020: Move Your Business Online

Business is the field in which success completely depends on the enhancement of customer count and customer retention. Today, the world is running on the fast track of modification and modernization. To get the equivalent benefit, we have to run on the same track.

Therefore, it is highly recommendable for business companies/ brands to convert their business from offline to online. This is because moving businesses online will attract customers worldwide, attract potential customers, and easy communication.

Video recorder for Video marketing

Converting businesses online will certainly increase revenues and more than that, setting up a website for a business will practically mean the company will be open 24/7 and visitors can make purchases at any hour if it is an e-commerce website.

Moving a company online does not mean shutting down the traditional one, it will simply lead to increased visibility in this very demanding market. One of the greatest advantages of moving your business online is reducing certain costs.

This includes costs of storage spaces: through an online business, one can simply arrange to have the products sent directly from the supplier to the client. This will also allow for faster delivery and less paperwork for the online business owner. Keeping in touch with customers and receiving feedback from them is much harder when having a traditional brick and mortar business only.

Operating an online business, on the other hand, will improve this part of the business and thus increase its credibility. Moreover, having a great customer support component will attract more clients in time. Having an online business or moving a traditional company online definitely comes with several advantages, among which flexibility is one of the most important.

Nowadays video marketing seems to be one of the most efficient methods to make the online business viable and reach better heights. Maximum business companies now include video marketing as an important aspect of their marketing strategies. Be it online education, promotion of services, boosting sales, or how to use new products, video marketing has changed the way of business communication.

Statistics by the Rutz Roberts Productions, one of the most popular video marketing firms in the US, figure out:

a) Video marketing will draw more than 80 percent of internet traffic across the world by 2020.

b) Embedding video in email marketing campaigns results in a rise in click-through rate by 200-300 percent.

c) Including video in landing page content can increase conversion rate by 80 percent.

The positive impact of video marketing for business growth has led to some important video marketing trends that we see today. Some of the features are- 

1. Live streaming services-

Live streaming video technology is getting increasingly popular worldwide not only because of their unadulterated nature but also because of them being comparatively cheaper. The live videos can be created anywhere at any time, thereby, discarding the need for any primary investment or additional expenditure. The video can be uploaded and retained on the company’s website for promotional purposes.

2. Videos for learning-

Video marketing provides online education which is popularly known as e-learning. This method frees you from the cage of sitting in a classroom with fixed timing. E-learning incorporates necessary training material into videos that are informative and effective. Video lectures allow students to understand with practical visuality.

3. Videos are in sync with devices we use-

People now view the internet on their mobiles than on their laptops and desktop devices. The design and production of videos are different from what we have experienced earlier on our screens. The shapes and sizes of our mobile and tablet screens now dictate the shape of the videos that are made these days. 

4. Vlogging – the new art of blogging-

Virtual reality technology used in videos embedded within the blog lends a marketing appeal to its customers that help vloggers to earn money through their blogs. Thus, it proves to be an effective tool for video marketing for business growth

Conclusion:

Video marketing techniques have brought a beneficial impact on the business. It enables a personal approach to the customers leading to an increase in popularity among other marketing tools and strategies.

Read also: B2B Businesses: 4 Ways To Boost Their Customer Retention

Google-My-Business-Optimization-To-Get-Maximum-Sales-socialnotebook

Google My Business Optimization To Get Maximum Sales

Google My Business: Google has turned out to be the most trustworthy and reliable search engine. Whenever we feel to search for something online, the first thing that comes in our mind is “Google”, even if we have many other search engine options besides Google. In fact, it has proved to be an essential part of our daily life.

According to a survey conducted by Net Marketshare, nearly 80% of all searches which are conducted online are done using Google. Of this, almost 60% of searches are done using mobile devices including smartphones and tablets. If seen from a business perspective, a lot of opportunities awaits to be explored, for which a tool is necessary.

This is where Google My Business for sales generation comes in. It is a free tool developed by Google for entrepreneurs to mark their online presence and local exposure. To achieve that one needs to fill some details on Google My Business (GMB) which is also known as creating listings. Thereby GMB listing can ensure a major profit in the field of digital marketing, hence maximum sales.

How to create GMB listing?

At first, we need to visit the website by making an online search and ensure that the business company is not listed before. We create an account on GMB by visiting http://www.google.com/business/ and click the ‘start now’ button.

What_s_the_name_of_your_business_Google_My_Business

Google will then ask a series of questions regarding the business which will certainly help potential customers to search for your company. We must check our listing regularly because Google may/may not inform us about the alterations made to our business listing.

What are the new features and benefits of GMB listing?

GMB listing provides online presence across multiple platforms such as Google Search, Google Maps, and Google+. The business company can answer queries of potential customers, post contents, track analytics using a solo dashboard. Some of the prominent features and benefits of GMB optimization are:

Social_Notebook_Digital_Marketing_Agency_Dashboard

Google posts- This feature facilitates business owners to draft contents, upload images, provision for adding title which will appear in search results of the potential customers when they search in the name of the company/ organization.

How can we access Google posts?

(a) First, we move to our GMB account and search the ‘Posts’ option on the left side menu. Here, we will also get options for drafting a post of up to 300 words, of which only 60-70 characters will show on mobile and desktop display.
                                 
(b) The option also offers the feature for uploading images which should be of high-resolution (JPG or PNG) with a mandatory 4:3 ratio. Thus, the minimum dimension needed is 400X300 pixels, and the size being of 5-10 KB.                                                          

(C) The posts will appear on Search and Maps results and will be removed after seven days of publication.

Social_Notebook_Digital_Marketing_Agency_Dashboard

How GMB helps in the lead generation?

We can add a video of 30 seconds, up to 100MB with a resolution of 720p or higher of our company by the following methodology-

(i) We go to the option for adding videos under the ‘Overview’ tab, and if that is not available, then we can click on the blue + sign to do the needful.
                                                                                           
(ii) We drag and drop the video which we would like to add. The maximum time needed for the videos to be displayed is 24 hours.                                                                                                                   

(iii) Once we have added two or more videos on GMB listing, a ‘Videos’ subtab gets displayed in mobile devices. 

Chat/Messages- Company can directly chat with the clients with the help of GMB. However, we need to reply instantly as response time is often displayed.

How can we enable Google Chats/messages?

At first, we find the ‘Chat’ card under the “Home” menu and enter our phone number to enable receiving texts. We then, receive texts even after your business hours.

Appointment URLs- It helps direct appointments between the customers and company, thereby also maintains the rush.

How can we add Google URL?

At first, we enter the URL which is to be added. Then, the best recourse here would be added to the link in the ‘Contact Us’ page.

Questions and answers- A feature of questions and answers between the client and business is available in the Android Phones.

GMB online reviews- Reviews play an efficient role in developing the bond of interaction between the clients and business. It is necessary to reply to the feedback we get from our customers so that their trust in the brand remains intact. Reviews are so popular that 97% of the customers read reviews.

Measure the impact of listing- It is very essential to check the impact of listing in GMB. It can be done by the following checking methods:

(a) Where are people tracing our business listing 
(b) Which actions are customers taking on finding our listing 
(c) How customers are finding us online.                                                       
(d) Where are the customers living, and the number of phone calls and the time at which they are calling?

Service list- GMB offers a service list platform so that the companies can bring to light their services easily.

How can we use the Google Service list?

It is available under the ‘Info’ tab. We can categorize the services, and show the prices of each item as well.

Menu-GMB Business page

Business reviews  It allows 750 characters to be added in the business description. Of these, however, only 250 characters will show up and the rest will be truncated in the Knowledge Panel.

social_notebook_Google_Search-Review

Hence, GMB plays a major role nowadays in the upliftment of business companies by increasing their sale and interaction with potential customers.

Read also – Quora Marketing Strategies to Boost Leads and Engagement?

5-Digital-Marketing-Lessons-from-5-Biggest-Hollywood-Blockbusters Social Notebook

5 Digital Marketing Lessons from Biggest Hollywood Blockbusters

A “box office success” doesn’t earn that accolade by pure luck or merit. The main reason people flock to see a new release in such big numbers is largely due to marketing specifically digital marketing.

A heap of cash goes into driving awareness of a Hollywood release and securing its success – nearly as much as possible, if not more than goes into producing the film itself.

The year 2018-19 has been earmarked as one of the glorious years in the history of Hollywood. From giving excellent blockbusters to creating box office milestones, the movies made their way and acquire the admiration of the viewers.

The blockbusters in Hollywood says a lot about the enhancement of business capital with the assistance of online marketing in several ways. There are a lot of lessons, the business enthusiasts can learn from the Hollywood blockbusters of the past two years.

2018 and 2019 have been the memorable years for the movie buffs as it includes the blockbuster films such as Avengers: Infinity War and Black Panther from the MCU, the return of Jurassic Park and Mission Impossible, Bohemian Rhapsody, DC’s Aquaman Captain Marvel and Avengers: Endgame, the first of Disney’s classic reboots such as The Lion King, Dumbo and Aladdin, sequels that have been a long time coming such as Toy Story 4 and Men in Black, Fast & Furious’ Hobbes & Shaw and X Men’s The Dark Phoenix.

Such movies have indeed directed the best possible ways and lessons for the up-gradation of business through the basic platforms of digital and social media marketing. Some of the worth explaining lessons obtained from the above-mentioned films are:

1. The Highest Grossing Movie of All Time

Here we shall take the example of Avengers: Endgame. The average promotional budget for this film was $200 million which was the highest amount invested in any marvel movie so far. 

Despite its widespread popularity, the film invested a huge amount for promotion by tieing up with several brands of GEICO, Coca-Cola, OPPO, Google, Hertz, Audi, and Stand Up to Cancer.

The main aim was to appeal to people of various sectors such as teens, multicultural audiences, and families besides marvel fans. The trailer was mainly focused on the characters and scenes of Avengers: Infinity war, thereby not including much about the end game.

Various social media platforms were used for campaigning. Thus the key steps to be remembered here are-

a) Collaborate with various business platforms.
b) Create curiosity and add hints for the new story coming up.
c)Maintain the consistency of the series of stories.
d)Initiate humor and nostalgia in the content.
e)Induce influencer marketing.

2. Timing is Everything: 

Here we shall take the example of The lion king. The campaign included not only the usual mixing of advertisements but also an extensive collection of promotional partnerships and offline appearances. The promotional work was initiated two years before the release date.

The production company even collaborated with several fields such as McDonald’s Happy Meals, Jeep, Google, General Mills, and Pandora including Linkedin’s #JustCantWaitToBe contest.

They also participated in social media influencing by organizing various live events. Thus the key steps to be remembered here are-

a) Use all the channels for campaigning.
b)Proper usage of time for campaigning and starting beforehand. c)Use music to create more impact.
d) Create various scenes of behind the lens, pre-release buzz, etc.

3.An immersive experience: 

Here we shall take the example of IT chapter two. It involved in collaborations with Carl’s Junior, AT&T, Shell, Postmates, and more. The reaction videos of the audience over trailers were spread all over the social media platforms.

A viral marketing campaign features billboards and the stars of It: Chapter 2 being haunted by the red balloon.

Thus the key steps to be remembered here are-

a) Interactive sessions with the audience play a major role.
b) Experiment with different ways to enrich your brand.

4. Engagement is key: 

Here we shall take the example of Fallout. It includes campaigning through popularizing banners, short videos, behind the scene stunt practices by the actor Tom Cruise which created a beneficial effect on the increase of audience.

The more we can reach the audience the more effect it creates. Fallout also partnered with BMW, Uber, GfyCat, and Eurotunnel for promotions.

Thus the key steps to be remembered here are-

a)Emotional connections with the audience are essential.
b) Behind the scenes, footage has a great impact.
c) The message of your videos should be vivid and loud.

5. Play to your strengths: 

Here we shall take the example of Bohemian Rhapsody. This biopic turned out to be immensely successful due to its appropriate depiction of its strength which is the music of Queen. The fans were overwhelmed by the casting choices.

Digital marketing spread the musicals of the movie to intrigue the crowd. Flashmobs, street art, pop out shops were created for promotion. Few weeks after its opening, video of “Live Aid side by side” (real footage vs movie reconstruction) pushed even more people to the theatres.

Thus the key steps to be remembered here are-

a) Play to the strength while campaigning.
b) Digital strategy should be well planned.
C) Omnichannel strategies are the need of the hour

Therefore, digital marketing and social media play a major role in the promotional purpose. It helps the cast reach more prominently to the audience and creates a beneficial impact.

Read also: 7 Digital Marketing Tools You Need to Use in 2020

7 Free Advertising Ideas To Promote Your Small Businesses

7 Free Advertising Ideas To Promote Your Small Business

Advertising is prohibitively big-ticket, particularly for small business.

1. Create a web site for your business:

Full disclosure: whereas it’s liberal to build a web site (if you recognize a way to use hypertext markup language or alternative code—and there are free tutorials available), you’re reaching to got to pay a touch to host your website.

However, each business desires a web site, thus we tend to contemplate the comparatively low price of web hosting a necessary expense, just like keeping the lights on at your physical location. It’s simply a part of the value of doing business.

2. Read and reply to all of your reviews:

Once you’ve got claimed your business profiles, you’ll be able to reply to online reviews.

This can be not solely polite, it’s essential… and it’s effectively free advertising. once you respond suitably to reviews, you demonstrate to current and potential customers that you just are absolutely engaged within the method of taking care of your customers.

3. Run a user-generated content campaign:

User-generated content is all the fashion currently, and permanently reason. Your customers ought to be your biggest marketers (word of mouth might have emotional on-line, however, it’s even as necessary as ever).

User-generated content shows any potential new customers that current customers are proud of your product or service, creating them additional assured in cash at your business.

4. Comment or answer queries on relevant blogs, articles, news stories, Quora, etc.

If you frequently reply to on-line queries, blog posts, news stories, etc. about your business and embrace a link or information concerning your business in your profile, search engines can begin to envision your business as a valuable resource that has to rank higher in search results.

5. Develop a sturdy social media presence:

You may notice that additionally to the quality web site (which your business ought to additionally have—see #4 above), virtually every notable company nowadays contains a Facebook, Twitter, Instagram, and/or LinkedIn account. this can be not inadvertently.

Many purchasers avoid review sites and opt to post feedback and statement concerning your business via social media marketing instead.

6. Send Associate in Nursing email story:

Hopefully, you’ve got a technique to collect your customers’ email addresses. If you don’t, begin without delay.

Email might not have the horny shine of the newer tools afforded by social media, however, it’s still the foremost cost-efficient promoting tool within the little businessperson’s tool cabinet, with a large 42:1 ROI.

Sending a weekly or monthly email to your list could be a great way to push sales and keep high of mind. Plus, despite what you may suppose, the bulk of shoppers truly need promotional emails from businesses they like.

7. Raise customers for feedback:

Don’t be embarrassed concerning soliciting for reviews, however, certify you are doing it within the right method. Don’t provide free products, discounts, or gifts in exchange for a decent review, and ne’er try and “buy” smart reviews from a web company.

Simply let your customers apprehend you appreciate their on-line feedback, and make certain to have interaction with them there once they do.

services provide by social notebook

What are the services provided by Social Notebook?

Digital Marketing Services:

Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Pay Per Click (PPC), Content Marketing, Brand Awareness, Online Reputation Management (ORM), Website Strategy, Website designing, Social Media Marketing Campaigns, etc.

Graphic Designing:

Logo making, Banner, Daily social media posts, Templates designing, Creative design Etc.

Digital Marketing Training:

Digital marketing training, sessions provide for Business owners, freshers, students, homemakers, etc.

Digital Marketing College Workshops/Sessions (Paid):

Awareness of Digital Marketing, Paid/Free Workshops of Digital marketing, Paid Sessions of Digital Marketing, seminars & Startups Programs, etc.

Website Designing: :

Content Management System, Shopping Cart / Online Ordering System / Online Payments, Event Booking System, Event Calendar, Document Management System, Membership System, Blog / News Management, Business Directory / Listings, Booking / Reservations / Availability System, Social Media Integration — Facebook, Twitter, Youtube, Google+, etc. Email Newsletter Mobile-Optimized Website, Printer-Friendly Website, Password-Protected Pages / Client Area, Web Application / Business Software, Mobile Application / iPhone App, etc.

Animated Videos & GIFs:

Animated videos, motion videos, Brand awareness videos, etc.

Others Services:

Followers Increasing (Facebook, Instagram, Twitter, etc.),